ad tech
Monday, June 22, 2026 1:30:00 PM
When is CTV not CTV?
Nearly 5% of inventory sold as CTV isn't CTV at all
What actually counts as connected TV? We checked more than 11 million OpenRTB impressions with Device Detection and found nearly 5% of inventory sold as CTV isn't CTV at all, mislabeling that could be costing advertisers close to $2 billion a year.