Blogs

51Degrees are often asked how our data compares to other Device Intelligence providers. In this blog we highlight the key differences between the data you can retrieve from Google analytics and the granular device data we can provide.

User-Agents for popular devices and device detection data file updates for March 8th 2018

With Mobile World Congress 2018 now over and many new smartphones revealed over the last few months, we thought we would share with you some of the lastest phones that have been added to our database.

User-Agents for popular devices and device detection data file updates for March 1st 2018

When 51Degrees arrived in 2011 we changed device detection with our innovative open source business model. The software, source code and intellectual property is freely licensed. A flexible subscription model is used to provide data updates. We only do Device Detection, and we do it better than anyone else. We’ve driven all the innovation in the Device Detection space.

In this video we go through how to set up our device detection solution on a Linux machine using NGINX, add properties to call from the data file and finally check that the results are being returned as response headers on the site.

User-Agents for popular devices and device detection data file updates for February 22nd 2018

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.

Find us at Pod 7UP.72, Upper Walkway in between Hall 7 and Hall 8.1 to see how 51Degrees is helping leading Brands, Ad Tech and Content Management Platform transform their business capabilities.

51Degrees™ provides the most comprehensive and up-to-date device data with rapid API capabilities. The seamless integration between the 51Degrees™ device detection technology and the Sitecore Experience Platform offers unprecedented insights and opportunities for marketers to deliver the experiences that customers want.