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Benjamin CB

8/29/2019 3:30 PM

Firefox Broke Analytics and Social Media

What's changing, why it's a problem and how to respond

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

Benjamin CB

8/29/2019 2:00 PM

Device Intelligence Update August 29th 2019

User-Agents for popular devices and device detection data file updates for August 29th 2019

Benjamin CB

8/28/2019 2:00 PM

Apple Tracking Solved

iOS 12.2, 13 and iPadOS 13 iPhone and iPad device detection

51Degrees is the demonstrable leader in the field of device detection, continually leading innovation throughout the past decade.

Apple iOS 12.2 threw up a lot of challenges for many industries such as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution, publishing research and examples along the way.

Granular-Apple-iOS-and-iPadOS-Device-Detection-Hero-Image

Benjamin CB

8/28/2019 2:00 PM

Granular Apple iOS and iPadOS Device Detection

Combining Benchmarking and Image Hashing

Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple's dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.

Benjamin CB

8/22/2019 1:30 PM

Missing iPad tablet web traffic?

Fix mobile decrease as iOS13 rolls out

iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools - like Google Analytics - will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.

The change is a consequence of Apple's drive for a supposed improved web browsing experience and tracking prevention.